Marc Spilo, Spilo Worldwide
“I have worked with Melinda in the professional beauty industry for many years now and would highly recommend her for any project. She is trustworthy, tenacious and very talented.”
- Marc Spilo, Spilo Worldwide
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Leslie Aguilera, Merle Norman
“I have professionally known and worked with Melinda for more than twenty years now. She is fast moving, thorough and thoughtful in her work for clients. She doesn’t miss a beat.”
- Leslie Aguilera, Merle Norman
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Julia Sutton, Exhale
“I served on the Board of Directors for SPAA with Melinda. She is energetic and always on focus with trending our industry.”
- Julia Sutton, Exhale
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An increase of 480%
“Our spa experienced an increase of 480% in retail sales in the one week following Melinda’s one day onsite visit.”
- Burt, Dallas Texas
Transformed and found profit
“We expanded from one to three spas in one year. Melinda transformed our employee compensation structure, revitalized sales, tore down a few walls and changed our menu. She found profit where we couldn’t see possibility.”
- Tomasa, Vancouver BC
Valuable Assistance
“Minton has worked with our line to expand distribution and spa reach. We were given valuable assistance in orchestrating a sales plan, distributor contracts, spa contracts and media attention.”
- Joel, skin care manufacturer.
Immediate Results
“All I can say is sales systems. Minton took our team of reps which were all independent and created a cohesive and effective sales program that generated immediate results.”
- Andrew, National Sales Manager
Virtually and Successfully
“We just acquired a group of properties and needed to get their spas up to speed right away. Melinda organized the locations treatments, staff and sales all virtually and successfully.”
- John, Director of Spa
Established services & created accounts
“Our unique product begged to be transferred to a service marked protocol that could be licensed. Melinda not only established these services but created accounts for our system as well.”
- Darr, CEO of a products company
Prompt, professional & on target
“Prompt, professional and on target…Melinda makes things happen. She is very what you see is what you get.”
- Ghezoltz, Product Manufacturer
Industry Visionary
“Melinda Minton has been ahead of the trends and absolutely on her game for the many years that we have worked with her in the spa industry—a real industry visionary.”
- Jean Cole, Publisher Spa Canada, Spa Quebec
Nancy Jo Wiggen, Show Director
“I worked with Melinda when she founded the Spa and Resort Expo with my team at Reed Exhibitions. I have rarely seen someone work so hard to launch what became a very successful tradeshow while also launching The Spa Association. She is a dynamo.”
- Nancy Jo Wiggen, Show Director
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Andrea Cherry, Borghese
“Ms. Minton was a dynamo to work with. She set up our Madison Avenue spa, created service-marked protocols, she trained our sales staff and really put the spa focus on carrying through to the retail sale, which was our ultimate goal.”
- Andrea Cherry, Borghese


From start-ups and expansions to franchise launches Minton Expect the Best! works with roughly 50 clients at a time ultimately serving a few hundred businesses a year all over the world. Resorts, day spas, medical spas and wellness centers, hotel spas…we offer everything necessary to make spas successful.

At Minton Expect the Best! we create unique success stories done your way from turn-key to highly detailed plans for those one-of-a-kind projects.

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Success Coaching

These telephone-based consulting sessions provide an immediate solution for any situation. Whether you are opening a spa, expanding, concerned with stagnation or experiencing a crisis, phone consulting can be an immediate life saver for a relatively small investment. In the two 30-minute sessions per month, we can help you set goals, review progress and tackle issues and challenges before they become monsters.

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Product Distribution

Whether an industry veteran or new to the market with a spa product or concept, trust Minton Expect the Best! to assist with your spa industry needs from start to finish. From formulating a product more

Marketing | Social Media

Learn how to get the attention of the press and give your business a presence in a variety of media with press releases, media kits and publicity plans. Develop ... read more

RSS SPAA Professionals


From start-ups and expansions to franchise launches Minton Expect the Best! can take your spa, medical spa, resort or salon to the next level of profitability. If you are a manufacturer or seek assistance with your product line we can align you with distributors, fine tune your sales strategy and make your presence known in the industry in a period of months.


  • Spa Survival Book
  • Medical Spas To Wellness Centers
  • Opening A Spa
  • Spa Management Best Practices