The Lure of International Products

Nearly 75% of global respondents, on average, say a brand’s country of origin is as important as or more important than nine other purchasing drivers, including selection/choice, price, function and quality, according to findings from the Nielsen Global Brand-Origin Survey released today. The new research examined whether consumers prefer goods produced by global/multinational brands (defined…

Merchandising in the Spa

Displays are the heart and soul of visual merchandising; their role is to present the merchandise to the shopper. Just as someone introduced at a party with a flattering comment is much more interesting than the boring standard, “This is Bob” introduction, so too are products presented in unique and flattering manners. Similar to a…

Media Crisis Management

Always be prepared for a media crisis. Unexpected and very bad things can happen to any business, and spas are no exception. Assuming you don’t bring them on yourself, you can’t always keep them from happening—but you can control how you respond. Have a crisis plan in place so you can refer to it in…