Microtargting

TargetMicro-targeting: It’s Time to Really Get to Know Your Customers

Put away your one-to-many playbook and dig deeper into customization and personalization strategies to find the small, yet potentially profitable subsets of your market and niche offerings. Touching these customers will require data parsing to create the kind of one-to-one conversations for successful micro targeting.

Case Study: Retail

Your homecare or retail product shouldn’t be a hard sell; rather, it should be a natural follow through after a spa treatment.  A cleanser is a must because it not only cleanses but also rejuvenates and refines pores as a back drop for a treatment product or makeup.  A treatment serum or lotion should be…

Planned Added Value

Preplanned value-addeds are part of your policy, steps you take ahead of time to add value to your customers’ experience with your spa. Common preplanned value-addeds include: • Tailoring treatment packages to fit the customer’s preferences. • Discounting charges for long-term pre-orders and advance appointments. • Offering memberships in VIP programs to reward customer loyalty.…

Claiming Green

The Federal Trade Commission issued revised “Green Guides” that are designed to help marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive. The revisions to the FTC’s Green Guides reflect a wide range of public input, including hundreds of consumer and industry comments on previously proposed revisions.  They…

Hiring a Spa Consultant

Hiring a Spa Consultant Day Spa, Hotel, Medical and Resort Spas: What to consider when hiring a spa consultant. Spa consultants are emerging in markets around the world.  While some consultants command expertise in many areas other consultants don’t have hands on experience or have management experience but in a different field.  Some “consultants” don’t have…