The Lure of International Products

Nearly 75% of global respondents, on average, say a brand’s country of origin is as important as or more important than nine other purchasing drivers, including selection/choice, price, function and quality, according to findings from the Nielsen Global Brand-Origin Survey released today. The new research examined whether consumers prefer goods produced by global/multinational brands (defined…

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Leadership Equals Sales in the Spa

Leadership equals sales in the spa.  It is up to your spa management team to gleefully squeeze success out of every team member in a fashion that is, win/win. The late sales great, Zig Ziglar defined leadership as, “Getting the things that you want done carried out by other people because they want to.” In the spa…

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Merchandising in the Spa

Displays are the heart and soul of visual merchandising; their role is to present the merchandise to the shopper. Just as someone introduced at a party with a flattering comment is much more interesting than the boring standard, “This is Bob” introduction, so too are products presented in unique and flattering manners. Similar to a…

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Media Crisis Management

Always be prepared for a media crisis. Unexpected and very bad things can happen to any business, and spas are no exception. Assuming you don’t bring them on yourself, you can’t always keep them from happening—but you can control how you respond. Have a crisis plan in place so you can refer to it in…

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Microtargting

Micro-targeting: It’s Time to Really Get to Know Your Customers Put away your one-to-many playbook and dig deeper into customization and personalization strategies to find the small, yet potentially profitable subsets of your market and niche offerings. Touching these customers will require data parsing to create the kind of one-to-one conversations for successful micro targeting.

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Pay Structures and Work Habits

A poll of thirty salons showed that most owners or managers don’t understand how their pay system affected their salon’s overall business model.  The standard response was, “We pay 50 percent commission like everyone else.”  Most of those interviewed felt that this meant that 50 percent of their expenses went to payroll costs.  Even more…

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Minton Words of Wisdom for Skin, Inc.

Spa Expert, Melinda Minton on Growing your Esthetics Practice. Spas are a necessity as well as melt your being satisfying.  In a recent interview with Skin Inc. professional trade magazine, Minton offers a few tips to keep spa-goers regulars at your spa or wellness facility. Great service—make an impression. However, providing great service isn’t easy.…

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New Category Approach to Personal Care

There’s a new beauty lexicon in use! The new consumer map of beauty better reflects how hair and skincare consumers look at the world. They are interested in the function  – not the traditional categories – of hair and skin care products. Beauty industry and consumers are out of sync. Consumers conceptualise beauty in terms…

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10 Steps to Corporate Wellness

1. Clean out the vending machines. Strip out the cookies and candy bars, and replace them with healthier snacks such as granola bars and reduced-fat or low-calorie treats. 2. Invest in pedometers. For just a few dollars each, you can buy pedometers for your employees. Pass them out and encourage staffers to keep track of the number…

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