FOR IMMEDIATE RELEASE
“Opening a Spa”
New book to the trade authored by Melinda Minton
January 23, 2014, Fort Collins, CO – Melinda Minton has created an all new book from the foundational wisdom of her best seller first published in 2002. In the 25 years of working and consulting in the professional beauty, wellness, fitness and hospitality genres Minton has either worked on it, invented it or perfected it. Required reading for a spa owner or manager, Opening a Spa covers everything necessary to plan, open and operate a profitable spa and wellness facility. Real world plans, charts and practical advice with topics including:
Spa Design |Funding Options|Financials|Business Plans|Social Media|Marketing|Retail
Human Resources|Menu Design|Customer Service|Spa Trends|Operations|Leadership
The book sells for $95US and $59US for e book format. Please place orders at www.thespaassociation.com.
Melinda Minton, a spa, wellness, salon consultant and health and beauty expert, is a past spa owner, certified massage therapist, esthetician and cosmetologist. With a formal background in business, Minton has consulted on spa management issues, product formulations, spa profitability and strategy among sundry other projects. Minton is the founder of The Spa Association (SPAA).
The Spa Association is your one-stop organization for information, industry resources, education, and community connections in the spa industry. No other organization unites medical spas, day spas, club spas, resorts, hotel spas, and wellness centers. SPAA is the premier association for spa owners and business-to-business providers and a trusted resource for consumers.