Media Crisis Management

Always be prepared for a media crisis. Unexpected and very bad things can happen to any business, and spas are no exception. Assuming you don’t bring them on yourself, you can’t always keep them from happening—but you can control how you respond. Have a crisis plan in place so you can refer to it in…

10 Steps to Corporate Wellness

1. Clean out the vending machines. Strip out the cookies and candy bars, and replace them with healthier snacks such as granola bars and reduced-fat or low-calorie treats. 2. Invest in pedometers. For just a few dollars each, you can buy pedometers for your employees. Pass them out and encourage staffers to keep track of the number…

Case Study: Retail

Your homecare or retail product shouldn’t be a hard sell; rather, it should be a natural follow through after a spa treatment.  A cleanser is a must because it not only cleanses but also rejuvenates and refines pores as a back drop for a treatment product or makeup.  A treatment serum or lotion should be…

Claiming Green

The Federal Trade Commission issued revised “Green Guides” that are designed to help marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive. The revisions to the FTC’s Green Guides reflect a wide range of public input, including hundreds of consumer and industry comments on previously proposed revisions.  They…

Hiring a Spa Consultant

Hiring a Spa Consultant Day Spa, Hotel, Medical and Resort Spas: What to consider when hiring a spa consultant. Spa consultants are emerging in markets around the world.  While some consultants command expertise in many areas other consultants don’t have hands on experience or have management experience but in a different field.  Some “consultants” don’t have…